Taste_x_Quality_x_Brands__Inside_the_4th_CEEC_Expo_in_Zhejiang video poster

Taste x Quality x Brands: Inside the 4th CEEC Expo in Zhejiang

At Zhejiang Province in the Chinese mainland, the 4th China-Central and Eastern European Countries Expo is drawing global attention. With the theme \"Taste x Quality x Brands = Global Yes!\" domestic innovation is showcasing how everyday products undergo a makeover for modern lifestyles.

From Local Flavors to Global Tastes

Exhibitors are blending traditional recipes with contemporary packaging, creating snacks and beverages that feel both authentic and cutting-edge. Interactive tasting sessions let digitally savvy attendees sample new blends, proving that great taste knows no borders.

Raising the Bar on Quality

Behind the scenes, advanced manufacturing techniques and quality management systems ensure that homegrown products meet international standards. Sustainable materials and smart production lines highlight how Chinese brands are aligning with global sustainability goals.

Brands Sailing the Global Sea

Startups and established names alike are tapping into cross-border e-commerce platforms to reach new markets. For business and tech enthusiasts, panel discussions and live demos offered data-driven insights into how these brands navigate logistics, digital marketing, and customer engagement worldwide.

Guided by CGTN’s Xu Yumeng and Tian Yulin, and NGIC’s Zhang Yuxi, visitors explored a landscape of beautiful life where design, technology, and culture converge. As the expo wraps up, one thing is clear: Chinese innovation is scripting a blueprint for lifestyle upgrades across the globe.

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