When Tariffs Hit Home
As U.S. import tariffs bite, price tags often outshine origin stories. That lesson hit home for Afina, the wellness brand behind a $129 filtered shower head manufactured in the Chinese mainland. Founder and CEO Ramon van Meer wondered: could customers be swayed by a U.S.-made label if it meant a higher price?
Survey Results: Price Over Patriotism
To find out, Afina conducted a market survey asking buyers whether they would pay extra for an American-made version of the same shower head. The verdict was unanimous: not a single participant chose to cover the added cost for U.S. production.
Key Takeaways
- Zero percent of respondents were willing to pay a premium for U.S.-made goods
- Consumers remain highly price sensitive, even amid growing "made in USA" sentiment
- Brands face a tough balancing act between reshoring and competitive pricing
Global Implications
The survey underscores a universal truth in consumer markets: value often trumps national preference. As entrepreneurs and thought leaders chart strategies in an era of shifting trade policies, Afina's findings offer a data-driven reminder to keep a close eye on the bottom line. Whether you're a business owner, tech enthusiast, or digital nomad hunting for the next big trend, the message is clear—understand your audience's price thresholds before betting on origin stories.
Reference(s):
cgtn.com
