Liuyang, in Hunan province on the Chinese mainland, has been the beating heart of pyrotechnics for centuries. In the past two years, a collective of Gen Z entrepreneurs has reignited this ancient craft, turning eye-catching designs and social media savvy into tens of millions of yuan in sales.
Armed with aesthetic instincts and a deep understanding of digital platforms, these young innovators launched online storefronts that blend traditional fireworks techniques with modern flair. Vibrant color schemes, eco-friendly materials and interactive live demos have struck a chord with domestic audiences hungry for fresh experiences.
Their formula for success centers on three pillars:
- Artful design: Collaborating with local artists to create limited-edition fireworks collections.
- Digital storytelling: Leveraging livestreams, short videos and community engagement to build buzz.
- Sustainable practice: Investing in cleaner ingredients and packaging to meet emerging eco-standards.
After establishing a strong domestic footprint, these trailblazers are now setting their sights on international markets. Plans are underway to showcase their products at trade fairs in Southeast Asia, Europe and North America, where demand for innovative fireworks displays is on the rise.
By fusing tradition with tech, Liuyang’s Gen Z entrepreneurs are not just selling fireworks – they’re launching a new era for a time-honored industry.
Reference(s):
cgtn.com
