This Labor Day holiday, the tourism sector on the Chinese mainland staged a strong comeback, with industry data reporting 314 million domestic trips over the five-day break—a 6.4 percent jump from last year. Travelers are not just seeking new destinations but immersive cultural experiences powered by innovation and local flair.
Across provinces, authorities and tourism operators unlocked fresh offerings. From interactive AR-powered museum tours in Shanghai to VR-enhanced historical walks in Xian, technology has become a key tool in elevating service quality and visitor engagement. Meanwhile, rural villages leaned into agri-tourism, inviting city dwellers to get hands-on with rice planting before feasting on farm-to-table meals.
Here is why this holiday stood out:
- Record 314 million trips: A 6.4% year-over-year rise
- Tech-driven tours: AR, VR and mobile apps enhance cultural sites
- Rural revival: Farm stays and agri-experiences gain popularity
- Urban buzz: Night markets and art installations boost local economies
- Sustainable focus: Eco-friendly itineraries and heritage workshops
Scenic resorts and bustling leisure streets also drew crowds. Coastal cities launched night markets blending street food with live performances and art pop-ups, while hiking trails to UNESCO heritage sites saw record bookings as travelers chased both natural beauty and Instagram-ready moments.
Data shows younger travelers, digital nomads and eco-conscious visitors are driving demand for sustainable staycations and hands-on cultural workshops. This shift not only revitalizes smaller communities but also safeguards intangible heritage from traditional tea ceremonies to regional handicrafts.
As the sector bounces back, the fusion of culture and tourism shows no signs of slowing down. Whether you are planning your next getaway or simply daydreaming of distant horizons, the message is clear: travel on the Chinese mainland is more vibrant and diverse than ever.
Share your holiday highlights and tips with us on social media using #MyGlobalJourney.
Reference(s):
China sees surge in travel and cultural tourism during Labor Day
cgtn.com
