At the 2025 Shanghai Auto Show, Audi showcased a bold all-electric vehicle lineup alongside its local partners, underlining a deepening commitment to the market in the Chinese mainland. From sleek sedans to versatile SUVs, the German automaker is betting big on electric innovation as it capitalizes on surging demand across cities like Shanghai, Beijing and Shenzhen.
Electrifying the Future
Audi's exhibition featured the latest e-tron models, highlighting cutting-edge battery tech and advanced charging solutions. Industry observers note that electric vehicle adoption in the Chinese mainland has rapidly accelerated, now representing a significant share of global EV sales. For young professionals and digital nomads navigating smart cities, these vehicles promise a blend of performance, sustainability and seamless connectivity.
Deepening the 'in China; for China' Strategy
In an interview with CGTN's Xu Yi, CEO Gernot Dollner emphasized: "We will continue to deepen our strategies specific to the Chinese mainland, driving innovation and pursuing greater success in this pivotal market." Audi's local partnerships—from joint ventures to R&D centers—are central to this push, tailoring products and services to local tastes and regulatory frameworks.
Looking Ahead
Looking forward, Audi plans to roll out more region-specific features, from in-vehicle AI interfaces to eco-friendly materials sourced locally. As competition heats up and startups introduce new mobility concepts, the automaker's 'in China; for China' playbook aims to keep it at the forefront of the electric revolution, resonating with savvy consumers and sustainability advocates alike.
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CEO: Audi to bring 'in China; for China' strategy to next level
cgtn.com
