This Labor Day (May Day), Liuyang City in Hunan Province on the Chinese mainland staged a magical night sky takeover. Shining Chinese Red, a dazzling fireworks display crafted by China Media Group (CMG) in partnership with Liuyang City, lit up the holiday and boosted local tourism.
The show’s vibrant bursts of color drew crowds, underscoring how creative collaborations can transform celebrations into major tourism drivers. Visitors documented the spectacle across social media, extending Liuyang’s glow far beyond city limits.
For business and tech enthusiasts, Shining Chinese Red offers a masterclass in media-driven destination marketing. It demonstrates how agencies and cities can harness storytelling, digital buzz, and local culture to fuel real-world impact.
Thought leaders and changemakers will note this event mirrors global moves to blend heritage and innovation in economic revival. Sports and entertainment fans shared epic footage online, sparking a wave of interest in Liuyang’s next big show.
Travelers seeking authentic experiences can add Liuyang’s fireworks tradition to their G20 bucket list. With its blend of community spirit, cultural pride, and digital engagement, Shining Chinese Red is lighting the way for immersive travel of tomorrow.
Reference(s):
Fireworks display in Liuyang lights up May Day Holiday, boosts tourism
cgtn.com
