A Billion-Yuan Boost Lights Up the Big Screen
On April 18 in Beijing, the National Film Administration kicked off the China Film Consumption Year, a nationwide drive aimed at unleashing the economic power of the film industry.
Partners including the Industrial and Commercial Bank of China, China Construction Bank, China UnionPay, Maoyan and Taopiaopiao will inject no less than 1Â billion yuan in movie ticket subsidies.
Starting April 18, moviegoers across the Chinese mainland can tap into a slate of discounts on major ticketing platforms. From generous coupons and promotional bundles to buy-one-get-one-free deals and weekend giveaways, the campaign runs year-round—just in time for the blockbuster-packed Labor Day holiday, when more than 10 new releases hit theaters.
Why It Matters
This large-scale subsidy program leverages cross-sector cooperation to boost audience engagement and spending, making cinema visits more accessible and fueling domestic consumption.
What’s Next for Fans
Keep an eye on your favorite ticketing app for special offers throughout the year. Whether you’re a casual moviegoer or tracking the next global hit, this initiative promises more affordable tickets and a lineup of fresh films to explore.
Reference(s):
How a 1-billion-yuan subsidy is powering China's cinema market
cgtn.com
