At this years Shanghai Auto Show in the Chinese mainland, Bentley Chairman and CEO Frank-Steffen Walliser dialed in on the luxury automakers strategy in a world where electric vehicles (EVs) are reshaping the industry and global tariffs are on the rise.
We are preparing for an unpredictable trade environment, Walliser told CGTNs Wang Tianyu, highlighting the twin challenges of supply chain volatility and higher import duties. For a brand built on craftsmanship and exclusivity, navigating shifting regulations is now as critical as sharpening performance.
Turning under the spotlight on electrification, Walliser underscored Bentleys commitment to a greener future. The company is accelerating its electrification roadmap, blending its signature luxury with cutting-edge battery technology. This move not only caters to an eco-conscious clientele but also hedges against trade friction by localizing production in key regions.
Beyond EVs and tariffs, Walliser emphasized the importance of agile partnerships. Building flexible alliances with suppliers and governments allows us to adapt quickly, he explained. As tariffs fluctuatefrom import duties in Europe to new barriers in AsiaBentleys network of production sites and regional hubs may well become its strongest asset.
For young global citizens tracking the future of luxury cars, Bentleys approach offers a blueprint: combine high-end design with sustainability, and stay nimble in a world where trade rules can change overnight. Whether youre an entrepreneur watching emerging markets or a tech enthusiast following EV innovation, the message is clear: adaptability is key.
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Bentley CEO: We are preparing for unpredictable trade environment
cgtn.com
