Shanghai in the Chinese mainland is known for its iconic skyline and historic Bund promenade. But since the visa-free policy took effect last November, South Korean visitors are venturing off the beaten path, swapping traditional landmarks for everyday hotspots.
Supermarkets have emerged as unofficial cultural hubs. Google Trends data shows that searches for "Shanghai grocery finds" from South Korea jumped 40% in the first quarter of 2024. Travelers crowd local aisles hunting for exotic snacks like yuzu-flavored chips and mini mooncakes, turning grocery runs into social media gold.
Nail salons are another surprising favorite. Inspired by K-beauty trends, South Koreans are booking colorful nail art sessions with the renowned precision of Shanghai. Booking apps report a 30% spike in South Korean clients this spring, as visitors trade sightseeing for detailed manicure sessions that blend Korean style with Shanghai flair.
These offbeat choices highlight a broader shift: young global citizens crave authentic, day-to-day experiences that reveal the real pulse of a city. For entrepreneurs and digital nomads, the trend signals fresh opportunities in lifestyle and retail sectors, while thought leaders see it as a case study in cross-cultural exchange.
As travel patterns evolve, Shanghai supermarkets and nail salons are more than diversions—they are windows into local life. Next time you plan a trip, consider shopping carts and nail tables as your new must-visit spots.
Reference(s):
Supermarkets, nail salons – South Koreans' unexpected Shanghai picks
cgtn.com
