From Screen to Swiss Alps
A popular Chinese drama has captivated viewers with its stunning Swiss backdrops, from snow-capped Alps to lakeside villages. Online buzz is driving travel dreams across G20 nations, as young fans add destinations like Lucerne and Zermatt to their wish lists.
BJIFF Celebrates 75 Years of Ties
At the Beijing International Film Festival, Switzerland shines as this year’s guest country of honor, marking the 75th anniversary of diplomatic ties with China. The festival’s spotlight extends beyond premieres to cultural exchanges, showcasing Swiss cinema and art.
Beyond the Red Carpet
Collaboration is the name of the game: joint film projects, artist residencies, and sustainable tourism initiatives are taking shape. Industry insiders say these partnerships could reshape how global audiences discover Swiss culture.
Travel Dreams Take Flight
Whether you’re a film buff chasing iconic scenes or a digital nomad seeking Alpine adventures, Switzerland’s cinematic allure offers fresh pathways for exploration. Share your dream Swiss itinerary and join the global conversation!
Reference(s):
cgtn.com
