A new China-Spain movie deal is setting the stage for a fresh wave of European cinematic influence in the Chinese market. This collaboration comes as domestic audiences increasingly lean towards home-grown films, much like their growing preference for local mobile phone brands such as Vivo, Huawei, and Xiaomi over established foreign names.
The success of the animated film Ne-Zha 2 is a striking example. Surpassing Disneyâs Inside Out 2 to become the highest-grossing animated film ever, Ne-Zha 2 earned an astounding $2.1 billion on a production budget of just $80 million. This achievement underscores the innovation and competitive spirit that is redefining Chinaâs film industry on the global stage.
The new deal with Spain not only opens doors for European cinema in China but also promotes a vibrant cultural exchange. With shifting market dynamicsâincluding tariff policies that have spurred renewed interest in diverse contentâthis partnership is poised to bring together talent and vision from two distinct creative worlds, offering fresh narratives that resonate with audiences worldwide.
Reference(s):
cgtn.com
