In a dynamic conversation that merged global insights with local expertise, Nancy Liu, President of DFS China, outlined an innovative strategy that bridges international brands and Chinese consumers. In an exclusive interview with CGTN’s Lincoln Humphries, Liu detailed how the China International Consumer Products Expo is setting a new standard for duty-free retailers and the broader luxury market.
The expo is more than just a trade show—it serves as a crucial touchpoint where international brands gain valuable exposure while connecting with a discerning consumer base in China. This dual-benefit approach not only enhances brand visibility but also stimulates growth and innovation in the luxury sector, resonating with a diverse, youthful global audience.
With data-driven insights and firsthand accounts, Liu emphasized that the expo is paving the way for transformative change. For young global citizens, business innovators, thought leaders, sports and entertainment fans, as well as travelers and digital nomads, this event signals a shift in how cultural trends and luxury retail dynamics are intertwined on the international stage.
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DFS aims to offer dual benefits for international and Chinese brands
cgtn.com
