In a swift response to mounting U.S. tariff pressures, China is galvanizing its retail sector to help export-oriented enterprises transition to domestic markets. Spearheaded by the Ministry of Commerce and articulated by spokesperson He Yongqian, this initiative brings together major retail chains and business associations in a bid to keep supply chains robust and agile.
A series of high-level meetings with trade associations and industry leaders have culminated in a joint proposal from the China General Chamber of Commerce and six other national trade associations. The proposal calls for the establishment of special "green channels," new retail zones, and promotional events designed to showcase export-quality products to Chinese consumers.
Industry giants are already making bold moves. For example, JD.com has pledged to purchase export-to-domestic goods worth at least 200 billion yuan over the coming year, signaling strong support for this shifting market focus. Online platforms like FreshHippo have introduced 24-hour fast-track support and dedicated sections in their mobile apps, while offline players such as Yonghui Superstores, CR Vanguard, and Lianhua Supermarket are rolling out expedited processes and marketing incentives to quickly integrate these products onto their shelves.
Early indicators of success are emerging, with supply chain firms and exporters engaging in active procurement negotiations. This collaborative effort is not only about moving existing inventories but also about co-developing innovative products tailored to the evolving tastes of Chinese consumers.
By seamlessly integrating export goods into domestic retail channels, this strategic pivot underscores a broader commitment to resilience and innovation in the face of international trade challenges. As the initiative unfolds, it paves the way for a dynamic retail landscape that offers fresh opportunities for businesses and consumers alike.
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China mobilizes retail giants to support exporters hit by U.S. tariffs
cgtn.com
