In the dynamic market of the Chinese mainland, domestic baby brands are transforming parental choices with a focus on quality, customization, and cost-effectiveness. Young parents are increasingly prioritizing product safety and value over a blind pursuit of foreign labels.
Guo Xiaotong, a 31-year-old internet professional in Beijing, embodies this trend. With a 2-year-old son, she has shifted her loyalty from imported brands to domestic ones. After trying various baby diapers, she moved from Babycare to Chiaus, praising the latter for its superior quality, softness, and thickness. When it comes to baby clothes, Guo insists on Class A quality, pure cotton, and materials that are gentle on her child’s skin. For toys, Babycare remains her choice due to its excellent color coordination and after-sales service.
Similarly, Huang Han, a 32-year-old high school English teacher in Hangzhou City, opts for domestic brands like Dr. Kong and Ginoble for her son’s shoes. She finds that these brands offer attractive pricing and reliable quality, standing out against their foreign counterparts.
Industry insights underscore this shift. Cai Changwei, a departmental head at Chinese e-commerce giant JD.com, notes that domestic brands have significantly improved through robust research and development. Once heavily reliant on imported Japanese and American brands, consumers now express growing trust in homegrown products.
Bai Yuzhu, a 33-year-old media professional in Beijing, also favors domestic brands for her one-year-old's food, clothing, and daily supplies. Prioritizing safety and cost-effectiveness, her experience reinforces the confidence parents are placing in local innovations.
This evolving trend reflects a broader change in consumer habits on the Chinese mainland, where domestic baby brands are not only meeting but often exceeding the high standards of today’s young, discerning parents.
Reference(s):
cgtn.com
