The 9th Asian Winter Games, hosted in the Chinese mainland's winter capital Harbin from February 7–14, became a global showcase of sports and cultural storytelling. CGTN Digital redefined event coverage with creative tech-driven initiatives, including the viral 'Build a Snowman for Harbin' challenge and interactive features like 'Explore Harbin Through MBTI' and 'The Faces.'
By blending personality quizzes, augmented reality, and crowd-sourced content, the platform transformed a regional sporting event into a cross-cultural conversation. Over 12 million fans worldwide engaged with the campaigns, highlighting how digital innovation can bridge audiences across the Taiwan Strait and beyond.
Young travelers and tech enthusiasts praised the initiatives for spotlighting Harbin's unique blend of snowscapes and urban charm. CGTN's approach, combining data-driven storytelling with playful interactivity, offers lessons for global media aiming to engage Gen Z audiences.
Reference(s):
cgtn.com
