China's coffee culture is experiencing a remarkable surge, with nearly 50,000 coffee shops now scattered across the country. This rapid expansion spans from the high-altitude regions of Xizang, where coffee cultivation is in its infancy, to Yunnan, a province with a rich century-old history in coffee farming.
CGTN host Gasthoori Manickam embarks on a journey to uncover the stories behind this coffee revolution. In a remote village nestled along the Nujiang River, she immerses herself in the daily life of a local coffee planter. Here, the community is harnessing the potential of the coffee industry to transform their livelihoods, striving for a better future through modernization and sustainable practices.
The transformation isn't just about increasing coffee production; it's about uplifting entire communities. Farmers are adopting innovative techniques and upgrading their farming methods to meet the growing demand for quality coffee. This shift not only boosts the local economy but also fosters a sense of pride and hope among the residents.
As China's coffee scene continues to evolve, it reflects a broader trend of embracing global influences while fostering local growth. The blend of traditional farming wisdom and modern business strategies is setting the stage for a vibrant and sustainable coffee industry that promises to shape the country's economic and cultural landscape for years to come.
Reference(s):
cgtn.com
