Irish whiskey, known as 'uisce beatha' or 'water of life,' is experiencing a resurgence in China.
Traditionally dominated by Scotch and Japanese labels on Chinese top shelves, the liquor landscape is shifting. The growing middle class in China is developing a palate for new tastes and experiences, opening doors for lesser-known Irish distillers.
The term 'whiskey' represents the Irish spelling, with some attributing the extra 'e' to 'Eire,' the Gaelic name for Ireland, while others see it as a symbol of 'excellence.'
Ireland boasts a rich history in whiskey production, with legends tracing its origins back nearly 1,000 years. By the 1890s, Ireland was the world's leading supplier, boasting at least 28 registered distilleries.
However, the industry faced decline when Irish distillers resisted modernization, such as adopting new column techniques used by Scottish producers. This reluctance led to a significant downturn, leaving only two Irish whiskey distilleries by 1966.
Today, the tides are turning as Irish whiskey makes a notable comeback in China, fueled by increasing demand and a renewed interest in diverse and quality spirits.
Reference(s):
cgtn.com
