Northwest China's Gansu Province is experiencing a culinary surge as Tianshui malatang, a spicy hot pot delicacy, goes viral on social media. This vibrant dish, known for its numbing spiciness, has become a must-try for food enthusiasts and travelers alike.
Malatang, translating to \"numbingly spicy soup,\" is a one-pot noodle dish enriched with hot pot flavors. The distinctive numbing sensation, hailed as the \"soul flavor\" of the dish, is derived from local specialties such as Maiji peppercorns and Gangu chili peppers. These ingredients not only elevate the taste but also offer a unique gastronomic experience that has captivated many.
The viral sensation has significantly boosted tourism in Tianshui. Data from TongCheng Travel, one of China's leading online travel agencies, reveals a staggering 186% increase in travel searches to Tianshui over the past week. This upward trend indicates a growing interest in exploring the region's culinary offerings.
Additionally, Trip.com reported a 40% year-over-year rise in bookings for hotels and attractions in Tianshui during the past month. This surge reflects the dish's impact on the local economy and highlights Tianshui as a burgeoning hotspot for both domestic and international visitors seeking authentic and flavorful experiences.
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Northwest China's Tianshui spicy hot pot goes viral on social media
cgtn.com
